Built for trailers · dormers · machinery · industrial doors · packaging lines · window frames
Does this sound familiar?
In many manufacturing companies every enquiry is just a little different. So it goes to the person who has the overview, and that person is busy. Meanwhile the customer calls around, and a competitor may simply be faster. This is not about the quality of your people. It is about their knowledge living only in their heads.
And when that knowledge lives in the system?
Sales goes first, engineering follows
The classic approach says you must modularise everything first and only then build a configurator. In practice that route easily takes eighteen to twenty-four months and very often never arrives. We turn it around.
- Pick your starter productNot the whole catalogue at once. Start with your best-selling product, with all its options and sizes. The rest follows later.
- Sell only what is buildableThe configurator offers only what you want to sell. No impossible choices, and the price is always right.
- Go live with sales and dealersFrom day one, every order arrives valid, priced and buildable.
- Standardise what actually sellsEngineering shifts to modules order by order. Bestsellers first.
The classic CPQ programme next to our route
The classic CPQ programme
- First eighteen to twenty-four months of modularising, then go live
- Consultants required for every model change
- Sales waits while custom work keeps growing
- Licence on request plus an implementation quoted separately
- The model is locked in at the vendor
The RulePro sales-first route
- Live with sales from your starter product, within weeks
- You adjust the model yourself, with frozen versions
- Engineering standardises the bestsellers while sales keeps selling
- Transparent pricing per company, and a pilot that counts towards it
- The model is and remains yours, even if you leave
Your own product, working within two weeks.
We model one of your product lines and you watch your own quote roll out of the system. Feel free to pick your hardest product. That one.
Who is this for?
Management
Grip on margin and lead time. You see what every quote earns, and growth does not require extra engineers. The product knowledge lives in a system, not in one head.
Sales
Quoting at the customer's table, with a price that is right. What cannot be built cannot be selected, and the reason is shown. No more call-backs to engineering.
Engineering
No more repeat work per order. You capture the rules once and guard them with versions. The hours shift to the product itself.
Dive into the approach
From ETO to CTO
The full route from engineer-to-order to configure-to-order, including the honest numbers for the boardroom.
Read the approach →The modular product model
Positions, interfaces, modules, variants and attributes, explained with a workbench and a jigsaw puzzle.
Learn the language →What is CPQ?
What a product configurator does, why a constraint solver beats a decision tree, and where RulePro fits.
Read the explainer →BOMs & PLM
The overcomplete 150% structure, EBOM, MBOM and BOR. Where each bill of materials lives and what you really need.
Understand the landscape →