Built for manufacturers with variants, options and customer-specific products, including machinery builders, trailer builders, building-component producers and industrial-door manufacturers.
Does this sound familiar?
In many manufacturing companies every enquiry is just a little different. So it goes to the person who has the overview, and that person is busy. Meanwhile the customer calls around, and a competitor may simply be faster. This is not about the quality of your people. It is about their knowledge living only in their heads.
What RulePro does during every quote
Sales goes first, engineering follows
The classic approach says you must modularise everything first and only then build a configurator. In practice that route easily takes eighteen to twenty-four months and very often never arrives. We turn it around.

- Pick your starter productNot the whole catalogue at once. Start with your best-selling product, with all its options and sizes. The rest follows later.
- Sell only what is buildableThe configurator offers only what you want to sell. No impossible choices, and the price is always right.
- Go live with sales and dealersFrom day one, every order arrives valid, priced and buildable.
- Standardise what actually sellsEngineering shifts to modules order by order. Bestsellers first.
From a choice to a quote that is right
In RulePro
- Sales selects the version, options and dimensions
- Product rules check every choice immediately
- Price and production data calculate from the same configuration
- When choices conflict, sales receives an explanation and, where possible, a proposal
- The product model stays manageable for engineering
For your customer and production
- A suitable quote without a call back
- A price that matches the selected version
- A technically checked configuration
- A clear bill of materials from the same order
- More standard quotes, while custom work remains a deliberate choice
See RulePro on a product that resembles yours.
In the demo you configure, see the price calculate and create a quote from the same configuration. Help with your first product line is available when you want it.
What changes for management, sales and engineering?
Management
Grip on margin and lead time. You see what every quote earns, and growth becomes less dependent on extra engineers. Product knowledge lives in a system, not in one head.
Sales
Quoting at the customer's table, with a price that is right. What is technically impossible cannot be selected, and the reason is shown. Fewer call-backs to engineering.
Engineering
Less repeat work per order. You capture the rules, guard them with versions and use the time for product improvement.
See what RulePro does for your sales process
From ETO to CTO
The full route from engineer-to-order to configure-to-order, including the honest numbers for the boardroom.
Read the approach →The modular product model
Positions, interfaces, modules, variants and attributes, explained with a workbench and a jigsaw puzzle.
Learn the language →What is CPQ?
What a product configurator does, why a constraint solver beats a decision tree, and where RulePro fits.
Read the explainer →BOMs & PLM
The overcomplete 150% structure, EBOM, MBOM and BOR. Where each bill of materials lives and what you really need.
Understand the landscape →